In the ever-evolving landscape of sales, the quest for effective sales training has become a perpetual challenge. 

From navigating a labyrinth of so-called “experts” to deciphering the plethora of training formats, it often feels like an epic journey fraught with perilous obstacles. 🫥

As sales professionals, we yearn for the magical elixir that transforms us and our team into unstoppable selling machines. 

But alas, one size does not fit all, and this grandeur of one-size-fits-all solutions has left buyers disillusioned and sales reps floundering.

Enter Sara Storm, the Chief Revenue Officer of Break the Box, an industry pioneer in breaking down the barriers of traditional sales training. 

Sara has witnessed and dissected the many sins of sales training throughout her illustrious career, and she is here to share her insights and wisdom in this podcast interview with Mafalda Johannson at Wonderway. 

Join us as we delve into the heart of the challenges that sales training poses, explore how to find the perfect fit for your team, and uncover the various training formats that are currently reshaping the industry.
In this interview post, you will get front row to both who Sara is as an individual and the insights she has after 20+ years in revenue. 

As we journey through the realm of sales training, you’ll come to understand why the “one size fits all” approach no longer (or ever) serves the needs of buyers or the sales representatives they encounter. Prepare to be enlightened, as Sara’s wealth of experience in the field promises to revolutionize your perspective on sales training, helping you steer clear of the deadliest sins that have plagued the industry for too long.

​Watch the youtube-interview below for an interview that will reshape your approach to sales and set you on the path to success.