FREE E-BOOK
The ULTIMATE Ideal Customer Profile
Looking to improve your hit rate on your account list?
Become a trusted advisor for your accounts?
Book more meetings?
With a clear ICP, you can zero in on the accounts that are most likely to vibe with your product or service.
In a nutshell, an ICP is a strategic tool that helps businesses find and target their dream customers. By understanding the characteristics and needs of their ideal customer, companies can level up their marketing and sales efforts, leading to more successful customer acquisition and business growth.
What people say?
“As a Sales Development Representative at Motorola Solutions, I found the “How to Build Your Own ICP” guide by Sara Storm to be an invaluable resource for sharpening my targeting and outreach efforts. Storm’s advice on tailoring messaging and sales approaches for different ICP segments was also spot on. Overall, this is a must-read for sales professionals like myself. I highly recommend this guide as an essential tool in our sales enablement toolkit.”
Anonymous
“If you only gonna read one book on ICP Best Practices; read this one. It’s smart, gives hands-on tips and is easy to digest. Go buy! “
Therese Olsson
“I’m in HR and support sales leaders. This book gave me great insight into their everyday challenges and how I, in understanding their everyday work better, can support better in developing their teams. Thank you Sara!”
Anonymous